3.    OWNERSHIP.
 

3.1    Ownership by Author.  

Notwithstanding anything to the contrary set forth herein, Author will retain all right, title and interest in and to the Author Content and any Intellectual Property Rights therein.  

3.2    Ownership by HealthBreeze. 

HealthBreeze will have all right, title and interest in and to the HealthBreeze Service, the Animated Works, all Derivative Works, and any Intellectual Property Rights in the foregoing.  

3.3    Copyright and Proprietary Rights Notices.  

(a)    HealthBreeze will use commercially reasonable efforts to place appropriate copyright notices or other proprietary rights notices on the HealthBreeze Service and in the Animated Work. If Author is deemed a coalition author, (e.g., Association or Society of Healthcare Professionals) Author can choose to place its logo in the Animated Work. Placement of any notices will be determined by HealthBreeze in its sole discretion.  

(b)    If Author wants its name, logo, or trademark (the “Marks”) displayed or used in connection with the HealthBreeze Service or in the Animated Work, Author will grant to HealthBreeze a worldwide, non-exclusive, non-assignable (except as permitted pursuant to Section 8.6), royalty-free right and license to use, reproduce and display the Marks.